LinkedIn Sales Navigator Experts Servicing Financial Advisors
Come to the Dark Side: We Have Data The holidays are steadily approaching and while lights are a glow in the shadows, we still find “Dark Social” lurking in the corners. What is Dark Social you ask? Dark Social refers to the social sharing of content (pertaining to a business) that occurs outside of what can be measured through analytic […]
Categories: Facebook Linkedin Social Media Technology Twitter
Social Advisors is excited to be featured in eMoney Advisor’s two-part blog series, focusing on the use of Twitter to promote your brand and grow your business. If you are interested in learning more about successfully using this 140-characters-or-less social media channel correctly, read our guest post on eMoney Advisor’s blog and let our tips help you succeed with Twitter!
Categories: Social Media Technology Twitter Uncategorized
If you’ve developed profiles for your business on major social media sites and you’ve gotten some “Likes” and followers, congratulations! Sometimes getting started is the hardest part! Now that you’ve gotten the ball rolling, you may be asking yourself “what’s next?” It’s time to create some content to engage your existing followers, get more of them and put your social […]
Categories: Facebook Linkedin Social Media Technology Tips and Tricks Twitter
If your Facebook posts are getting buried in the newsfeed, your Tweets are getting no Favorites or RT’s and your YouTube video views are dwindling, it might be time to look past your organic reach and into the big, beautiful world of boosting and promoting! Through Facebook, you can reach far beyond your own network with their “Boost Post” button […]
Categories: Facebook Linkedin Social Media Technology Tips and Tricks Twitter
A good social media strategy starts before you log onto your business social media profile. The first step is to clearly identify EXACTLY who you want to engage with via social media. Create a new Word document (or grab a pen and paper if you’re feeling old-school) and make 6 lists of the different people and groups you want to […]
Categories: Facebook Linkedin Social Media Technology Tips and Tricks Twitter
Businesses can enjoy several advantages by tagging users and other businesses in their posts. One of the best advantages of tagging is an increased audience. When you tag a user in a post or photo, that post enters that user’s newsfeed and just like that, you’ve marketed your business to hundreds more users with just. One. Tag. If you haven’t […]
Categories: Facebook Linkedin Social Media Technology Tips and Tricks TwitterAsk an Advisor: How Often Should I Post on Twitter? Dear Social Advisors, I’ve got a Twitter profile and I use a content scheduling tool to schedule my posts, but I’m a little confused on how often I should post. On Facebook, I post several times a week with good results, but on Twitter, I feel like my content disappears […]
Categories: Social Media Technology Tips and Tricks Twitter
I’ve worked with many marketing managers/directors in financial services during my 15 years of sales and marketing in the industry. One of the people that I’ve stayed in contact with from the beginning is Michael Morrison. My personal and profession respect for Michael runs deep. I could say so much about his character….just know that he is quality! Professionally, Michael […]
Categories: Facebook Financial Advisors Linkedin Social Media Technology Tips and Tricks Twitter Uncategorized
No one likes a one way relationship, and how can you really engage in social media without people to engage with? As you build your follow list and get follow backs, it is important to regularly review your followers to see if you are leaving anyone out. Here is a link of how to find your followers to follow them back […]
Categories: Facebook Linkedin Social Media Technology Tips and Tricks TwitterFinancial marketing firms conduct surveys of investors regularly. A recent survey of investors ranging from wealthy (minimum $100,000 not including their primary residence) to Ultra High Net Worth investors, found that the use of LinkedIn and Facebook continues to grow as a means for this group to find financial information. 34% of affluent investors use social media as a source […]
Categories: Facebook Linkedin Social Media Technology Tips and Tricks Twitter