Designing the Sale: Increasing Conversion Rates

If I asked you what the purpose of your advisor website is, what would your answer be? In most cases, financial advisors want their websites to perform well, namely to increase conversion rates. This could mean anything from obtaining more sign-ups or subscribers to their financial products or services. “Conversion” is an online marketing term that describes an instance of […]

Categories: Financial Advisors Social Media Tips and Tricks
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Top 5 Reasons Why Facebook Rejected Your Ad

Facebook is a powerful force in digital advertising. Facebook’s reach, cost, and targeting abilities makes it one of the most influential online platforms in the online world. However, Facebook isn’t the Wild West. Any advertisement you’d like to share on the network goes through strict review, holding it against strict guidelines before Facebook will share it with your audience. Noticing […]

Categories: Blogging Facebook Social Media Technology Tips and Tricks
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Why You, Yes YOU, Should Use LinkedIn Sales Navigator

It’s hard to be a financial advisor on the internet. We get it, compliance is tough, your company has its own regulations, and keeping up a social media persona is grueling work, especially when the perception is your target audience still primarily consumes print media and is best won over with a game of golf and a strong handshake. Know […]

Categories: Blogging Financial Advisors Linkedin Social Media Technology Tips and Tricks
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4 Ways Social Media Benefits Brick and Mortar Retailers

Successful businesses, like successful people, find a way to embrace and overcome their obstacles. As a career marketer, I’ve heard for 15 years how the Internet is killing brick and mortar retailers. As the way people shop and purchase has continued to evolve, successful retailers have learned to incorporate an online presence and marketing strategy to drive more foot traffic […]

Categories: Social Media Tips and Tricks
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Permanently Avoiding Writers Block: Through Creative Psychology

Don’t be shy, even as knowledgeable business owners, we are all familiar with the more frequent than not, abrupt stop in our professional process. Whether writing a blog, designing a website for a client, perfecting a portfolio, or whatever it may be, we all get stopped in our tracks at some point or another. Here is some easy, fun, and […]

Categories: Blogging Facebook Social Media Tips and Tricks
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3 Types of Posts: Social Media Marketing Campaigns

Social media marketing is a necessary part of any brands promotional strategy. Content Marketing is the new “catch phrase” that you will see all over the web, and it’s essentially a necessary component within your digital marketing strategy. While it may seem that having a lot of promotional content would be the most effective, this strategy can have an adverse […]

Categories: Blogging Facebook Social Media Tips and Tricks
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The Goal Standard

It’s around that time of year again, when we all make those empty promises to ourselves, known as the infamous, New Year’s Resolutions. It always seems like the right, mature, enthusiastic initiative to take in order to better ourselves as humans. The problem with these resolutions is that we wait all year to pick one, two, maybe three things to […]

Categories: Blogging Facebook Linkedin Social Media Tips and Tricks
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