Leads, LinkedIn and Your Small Business

You probably are already using social media pages for your small business. Much has been expounded about the need for social media as a brand building tool, but social media can be much more than that. Not only do 50% of businesses report that using social media increased consumer satisfaction, but 24% of businesses using social media for lead generation […]

Categories: Blogging Linkedin Technology Tips and Tricks
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Why You, Yes YOU, Should Use LinkedIn Sales Navigator

It’s hard to be a financial advisor on the internet. We get it, compliance is tough, your company has its own regulations, and keeping up a social media persona is grueling work, especially when the perception is your target audience still primarily consumes print media and is best won over with a game of golf and a strong handshake. Know […]

Categories: Blogging Financial Advisors Linkedin Social Media Technology Tips and Tricks
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The Goal Standard

It’s around that time of year again, when we all make those empty promises to ourselves, known as the infamous, New Year’s Resolutions. It always seems like the right, mature, enthusiastic initiative to take in order to better ourselves as humans. The problem with these resolutions is that we wait all year to pick one, two, maybe three things to […]

Categories: Blogging Facebook Linkedin Social Media Tips and Tricks
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Doing it Right: Creating Engaging Content for Your Profile

If you’ve developed profiles for your business on major social media sites and you’ve gotten some “Likes” and followers, congratulations! Sometimes getting started is the hardest part! Now that you’ve gotten the ball rolling, you may be asking yourself “what’s next?” It’s time to create some content to engage your existing followers, get more of them and put your social […]

Categories: Facebook Linkedin Social Media Technology Tips and Tricks Twitter
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Doing it Right: 3 Steps to Effective Content Marketing

If you read our blog on content creation from last week, hopefully you’ve used our ideas and filled your arsenal with some great content. Now that you’ve got useful material, you should develop a strategy for using your content to draw attention to your online presence. Remember, the fundamental purpose of your content marketing strategy is to initiate a connection with […]

Categories: Facebook Linkedin Social Media Technology Tips and Tricks
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Boost and Promote!

If your Facebook posts are getting buried in the newsfeed, your Tweets are getting no Favorites or RT’s and your YouTube video views are dwindling, it might be time to look past your organic reach and into the big, beautiful world of boosting and promoting! Through Facebook, you can reach far beyond your own network with their “Boost Post” button […]

Categories: Facebook Linkedin Social Media Technology Tips and Tricks Twitter
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Create a List of People

A good social media strategy starts before you log onto your business social media profile. The first step is to clearly identify EXACTLY who you want to engage with via social media. Create a new Word document (or grab a pen and paper if you’re feeling old-school) and make 6 lists of the different people and groups you want to […]

Categories: Facebook Linkedin Social Media Technology Tips and Tricks Twitter
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Are you leveraging the power of LinkedIn to connect with prospects?

It’s a safe bet that your peers, prospects and potential clients are doing a quick search on the Internet before they engage you professionally. What do they see when they Google your name before making contact? If you’ve got a LinkedIn profile, chances are it will pop up on that initial search and offer some insight before that first contact. Our guest […]

Categories: Linkedin Social Media Technology Tips and Tricks
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