What is the LinkedIn SSI and Why Does it Matter to You?

The LinkedIn Social Selling Index (SSI) score is a metric that LinkedIn put in place to measure the activity of their users. Since its inception in 2014, SSI has gone through a number of updates, always working toward measuring each user’s effectiveness as a social seller. As the score increases, LinkedIn believes it can accurately predict who is more or […]

Categories: Blogging
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How to turn conversations from “Left on Read” to Your Next Client!

You finally did it! You took the leap and went head first into a conversation with your ideal client. But for some reason you were left on read.It could have been your messaging, your profile, or the fact that it is your first message to them and they decided to just ignore it. The one and done approach isn’t helpful to […]

Categories: Financial Advisors Social Media Tips and Tricks
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