Doing it Right: Managing Your Own Facebook Business Page
Sure, you can hire a service like Social Advisors to manage your social media profiles online. However, if you don’t have expendable income to put towards hiring a team of social media marketing experts to tackle the job for you, Kale Café shows that it is COMPLETELY POSSIBLE for you to do it yourself! All you need are time and know-how. Here are four ways our friends at Kale are doing it right by staying on top of their own Facebook marketing campaign for their small business.
Posting relevant content daily. Facebook (and most social media) is all about “right here, right now.” Your Facebook audience isn’t scrolling through their news feed looking for a story about what you did last week or what’s going on next month with your business (they’re likely to forget if you post too soon!), they want to know
what is happening NOW. Kale does an awesome job of showcasing the food and special events going on daily, so you’re tempted to come in and enjoy as soon as you see it. BOOM. Instant gratification.
Throwing a giveaway in the mix. A couple of days ago, Kale Café blasted their new organic veggie burger on their Facebook wall. In their post, they added a description of the new product and a simple call to action: “If you order one today post a pic of it, tag me in it, and I’ll buy you a smoothie.” This brilliant marketing scheme got Likes, comments, shares AND tags! And the cost? A free smoothie for a person who was willing to buy a burger and show some Facebook love. When you give your fans incentive to support you socially, they’ll hop on the band wagon faster than you can say “veggie burger!” And you don’t have to just give them something for free without asking for business in exchange. It’s a win-win situation.
WANT to be a part of something. Regardless of whether you’re operating from a physical or virtual storefront, it is important to fuse your personality into your marketing campaign because at the end of the day, you want your business page to be a connection to your smiling face and welcoming persona, not just another page on a list of pages that your customers have “Liked” and forgotten about. You want people to want to be a part of the community your business has created.
If you want to self-promote your business on Facebook, YOU CAN DO IT! WE HAVE FAITH IN YOU! Start by following Kale’s lead and integrate these few simple methods. Post relevant content, gather some positive reviews (just ASK!), inject a little personality and offer up some love to your followers from your Facebook page and you’ll be doing it right in no time! If you feel like 24 hours doesn’t offer you enough time in the day to kick start your own social media marketing campaign, DON’T DESPAIR! Contact us and let us help you figure out how to get started on the road to success!