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Social Media’s Influence on Wealthy Investors Continues to Grow

Social Media’s Influence on Wealthy Investors Continues to Grow

Financial marketing firms conduct surveys of investors regularly.  A recent survey of investors ranging from wealthy (minimum $100,000 not including their primary residence) to Ultra High Net Worth investors, found that the use of LinkedIn and Facebook continues to grow as a means for this group to find financial information.

  • 34% of affluent investors use social media as a source of information for personal finance and investment decisions.*
  • Within this group, 70% said they had shifted investments or formed relationships with providers due to social media.*
  • While age is a factor, more than half of those surveyed over 50 years of age access social media regularly.**
  • Of more than 5 million affluent investors in North America that use social media, 73% utilize LinkedIn.com to research financial topics.***

For the financial professional, winning and retaining clients relies on networks and referrals.

  • More than 60% of advisors who prospected with LinkedIn, gained new clients as a result.  Nearly a third generated $1million or more in assets under management.***
  • 71% of advisors say their target clients are on LinkedIn.***  Successful advisors stay top of mind.

Advisors cannot ignore social media as a prospecting and client retention tool.  Your clients and prospects are utilizing LinkedIn and Facebook regularly to research and communicate.  It is becoming more imperative to develop a social media marketing and communication strategy every day.

LinkedIn has evolved the sales process.  There is opportunity for advisors who understand the process and use it to their advantage.

At Social Advisors we provide proven strategies for Social Media Marketing and we implement them into your every day routine.